- Hans-Ulrich Obrist
身為全世界最具前瞻性的策展人、作家、評論家及倫敦Serpentine藝廊主理人之一，Hans Ulrich Obrist不僅是現今藝術領域帶動浪潮的思辨專家，近日更以一襲紳士裝束現身義大利高級訂製男裝品牌 Brioni 2016年春夏形象廣告，臉上配戴著精確傳達品牌崇高工藝精神的鏡框系列，展現非同一般的文藝型格。
“It's worth thinking about the etymology of curating. It comes from the Latin word “curare”, meaning to take care. In Roman times, it meant to take care of the bath houses. In medieval times, it designated the priest who cared for souls. Later, in the 18th century, it meant looking after collections of art and artifacts. Today, curating as a profession means at least four things. It means to preserve, in the sense of safeguarding the heritage of art. It means to be the selector of new work. It means to connect to art history. And it means displaying or arranging the work. But it's more than that. Before 1800, few people went to exhibitions. Now hundreds of millions of people visit them every year. It's a mass medium and a ritual. The curator sets it up so that it becomes an extraordinary experience and not just illustrations or spatialized books.”
Hans Ulrich Obrist, the world’s most preeminent curators, writer and the co-director of Serpentine Gallery, London, is supporting Brioni’s latest eyewear design as one of the “Creative Minds” in the label’s S/S16 campaign. The Italian menswear couture house has teamed up five influential individuals working in the world of art today to embody the essence of Brioni exclusivity and distinctive elegance.