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MYKITA "DELICATE FORCES OF NATURE | 細緻自然之力"


MYKITA 2022年全新視覺形象 “DELICATE FORCES OF NATURE | 細緻自然之力”


與MYKITA共同度過一段悠閒時光,感受自然元素的永恆能量。平靜、當下、且充滿平衡,MYKITA 2022年全新視覺形象照片提醒了我們自然世界的療癒力量,讓接下來的一年充滿新的推進力- 既細緻又堅毅。


在柏林發展的攝影師Max von Gumppenberg同時使用了靜態與動態攝影,捕捉MYKITA 2022系列的嶄新設計與經典框型。運用寫實自然氛圍融合柔和、親密的人像,藉以展現MYKITA品牌的純粹、真實樣貌。


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Take a timeout with MYKITA and awaken to the perpetual energy of the natural elements. Calm, present and balanced, the images remind us of the restorative power of the natural world, inspiring a new momentum for the upcoming year – delicate yet forceful.


Using both still and moving images, Berlin-based photographer Max von Gumppenberg captures the new design highlights and eyewear classics of the 2022 collection. Raw nature moods mix with soft, intimate portraits to express the pure, authentic spirit of MYKITA.

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