JEpoque取自法文JE (法文：我)、Époque (法文：年代) 兩字結合，JE (法文:我) 除傳遞JEpoque不盲從時勢的自信態度之外，更以眼鏡突顯自我的時尚主張；而Époque (法文：年代) 意指歐洲19世紀末文學與藝術蓬勃發展的黃金年代－，不論是表現主義、Art Nouveau新藝術運動、Haute Couture (高級訂製服) 皆是這個「為美而生」的大時代思維下之結晶。
承襲La Belle Époque精神，將美好年代氛圍，體現於眼鏡的精細質感與多變風格，就是JEpoque欲提倡的時尚態度。JEpoque首創集合旗下品牌所有前衛造型鏡框的JE+概念店，將為消費者帶來充滿驚奇的全新視野，延續JEpoque創造美好事物的核心思維，JE+ (JE Plus)秉持著探險家精神，為所有眼鏡愛好者打造一個獨特、創新、充滿實驗性、更能訴說自我主張，讓靈感自由馳騁的專屬舞台。
"JEpoque" is the combination of "JE"(means "I" in French )and Époque (refers to La Belle Époque), and stands for expressing one's own style instead of being drowned by trends. La Belle Époque was the golden age characterized by invigorated fine art and literature since the end of 19th century. Inspired by the creative ambience of La Belle Époque, JEpoque BELLAVITA boutique was built based on the "Frame Gallery" concept. Supported by varied designer and luxury brands, the boutique features the newest eyewear fashion periodically, and attracts the the most sophisticated, stylish and contemporary customers.
JEpoque understands that high-end luxury goods are a key component of what might be appealing to their customers. By creating a signature environment and offering the most recent, innovative, technologically advanced, and trendy products available, JEpoque has a strong awareness of aesthetic sense, and that make their customers enjoy the entire shopping experience.
Sunglasses and optical frames are precisely the items that people use on daily basis. As eyewear has become an essential accessory, people do not keep their frames for years on end anymore. By maintaining a consistently fashion-forward, on trend arrays of the latest optical frames and sunglasses on a seasonal basis, JEpoque makes consumers inevitably return on a much more frequency since there is always something new and worthy of consideration.
Consumers are significantly more trend and quality-conscious than ever, and they demand products that deliver superior performance, style and durability at the same time. They want to invest in a product that will perform double-duty as a stunning accessory that accentuates their beauty and features high-quality components. By providing a league of elite brands which the market has to offer, JEpoque understands the vision of the future of eyewear industries and the consumers they are trying to reach. With an appreciation of what the new standards of the aesthetic experience in the retail marketplace, JEpoque wants to be a true visionary which represents today’s incarnation of luxurious nuance.